Continuity Direction | Overseeing the Execution

The uninterrupted flow of an image, an idea, or a relationship is dependent upon the successful oversight and orchestration of the simultaneous creative disciplines and processes that contribute to defining user touch points.

BIG’s role in Continuity Direction is to continually monitor and evaluate the creative output of critical design disciplines, ensuring that concepts derived and decisions made throughout the life of a project are honestly supportive of the project’s concept, brand and reigning Strategic Vision.

While this relationship enhances the overall creative quality and comprehensiveness of a vision, it also reduces the time, budget, and subsequent design conflicts between the multiple creative disciplines.
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